Learn

Short, honest guides to the ideas HitMRR is built on - written by a founder who computes MRR from Stripe for a living.

Founder accountability: why public goals work

The psychology behind public commitment, five forms of founder accountability compared, why verification matters, and a six-step setup that sticks.

How to prove your MRR is real

Screenshots can be edited or taken in test mode. How to publish a verifiable MRR, and a red-flag table for reading everyone else's.

What is a good MRR?

Milestones from first dollar to $1M, what decides whether a figure is good (growth, time, cost, churn, customers, your goal), and how to improve it.

How to calculate MRR from Stripe

Stripe has no MRR endpoint. The exact rules - status filter, interval normalisation, coupon netting - to reproduce the dashboard figure from the API.

MRR growth rate: how to calculate it, and what's good

The formula, the compound version for longer periods, benchmarks by stage, net new MRR, and the common ways a growth rate gets faked.

How long does it take to reach $10k MRR?

Months to $10k from any starting point and growth rate, why most timelines run one to three years, and the levers that shorten them.

Net vs gross MRR churn

Gross churn measures the leak, net churn measures health - and can go negative. Formulas, a worked example, benchmarks, and the levers that move each.

HitMRR vs TrustMRR vs Indie Race

The three sites that show revenue founders can't type in by hand, compared honestly: database vs creator page vs race, and which to use for what.

MRR vs ARR

Monthly vs annual recurring revenue: how to convert between them, when investors want which, and the mistakes that make ARR look bigger than it is.

What is MRR?

Monthly recurring revenue, defined - the formula, worked examples across billing intervals and discounts, what to exclude, and how to read MRR growth.

What is public MRR?

Why founders share revenue openly, where build-in-public came from, the difference between self-reported and verified numbers, and how to make yours public.